The role of the Official Emblem is to provide a strong, visual representation of both the event and the host country. Though designing this can be a challenging task. As was the case at the start of the 2014 FIFA World Cup, when FIFA and the Brazil Local Organising Committee (LOC) had to consider how to characterise a nation as colourful and vibrant as Brazil - a country with a rich traditional cultural heritage, yet rapidly emerging as one of the world’s most modern and influential economies.
FIFA and the Brazil LOC invited 25 Brazilian-based agencies to submit designs for the Official Emblem of the 2014 tournament and the task of picking the winner was awarded to a high-profile seven-strong judging panel consisting of CBF chairman Ricardo Teixeira, FIFA executive secretary Jérôme Valcke, supermodel Gisele Bündchen, architect Oscar Niemeyer, writer Paulo Coelho, singer Ivete Sangalo, and designer Hans Donner.
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